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Strategic Planning


3 Top Tips for Strengthening Workplace Cohesion and Morale
A cohesive, motivated team is any organization’s strongest asset. Explore proven tips for building a positive work environment and strengthening engagement.
P.E.R.K. Administrator
Jul 73 min read


From Unknown to Unforgettable: Building a Nonprofit Brand
Just like companies, your nonprofit needs a brand to set itself apart from the crowd and get gifts. Here’s how to develop a brand identity and secure support.
P.E.R.K. Administrator
Jun 303 min read


Preparing for Pay Transparency: 4 Communication Strategies
As pay transparency becomes a priority for many companies, following these four best practices can help you create an effective compensation communication plan.
Susan Kreeger
Jun 233 min read


How to Strengthen Your Business’s Customer Communications
Communicating regularly with customers is key to your small business’s success. Use these expert tips to engage your audience and deepen your relationships.
P.E.R.K. Administrator
Jun 24 min read


3 Common Nonprofit Marketing Pitfalls (& How to Solve Them!)
Nonprofits are not specialized in marketing, so you’re bound to make mistakes. Here’s how to overcome some of the most common nonprofit marketing pitfalls.
P.E.R.K. Administrator
Apr 213 min read


4 Tips to Expand Your Small Business to Multiple Locations
Ready to expand your small business by opening additional locations? Explore these practical tips for making this process run smoothly and efficiently.
P.E.R.K. Administrator
Mar 243 min read


Nonprofit Accounting 101: 3 Best Practices to Follow
The core of nonprofit accounting is accountability to donors and stakeholders. Learn three best practices to help your organization get started with accounting.
P.E.R.K. Administrator
Mar 193 min read


Board Member Checklist: How to Manage Nonprofit Compliance
Board members have important responsibilities that help them manage your nonprofit’s compliance. Read this mini guide to learn more about their roles.
P.E.R.K. Administrator
Mar 173 min read


How to Start a Nonprofit Organization: A Practical Roadmap
Starting a nonprofit takes more than passion and paperwork — it requires clarity, structure, and intentional leadership from day one. This step-by-step guide walks aspiring founders through defining a mission, building a legal and operational foundation, developing essential business skills, and creating sustainable community impact. Learn how to move beyond idealism and design a nonprofit built to last.
P.E.R.K. Administrator
Feb 174 min read


3 Strategies For Improving Your Nonprofit Marketing Plan
Nonprofit marketing helps you gain supporters and further your cause. Use these three strategies to improve your marketing plan for better long term results.
P.E.R.K. Administrator
Feb 103 min read


4 Tips for Improving Small Business Employee Retention
Employee retention is critical to maintaining the health of your small business. Here are four tips to improve engagement and retention at your business.
P.E.R.K. Administrator
Jan 203 min read


4 Considerations for Creating Engaging Online Fundraisers
With more donors choosing to give online, virtual fundraising has become essential—but convenience alone isn’t enough to inspire generosity. Successful online fundraisers prioritize the donor experience, invite supporters into active roles, offer meaningful incentives, and use data to continuously improve engagement. By combining thoughtful strategy with the right tools, nonprofits can create online campaigns that feel personal, interactive, and impactful.
P.E.R.K. Administrator
Dec 23, 20253 min read
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